How an Ally Bank commercial applies to dental marketing

Dr. Dan Bruce - July 20, 2011

Out of the corner of my ear I heard an advertisement for Ally Bank. They use interactions with kids to show how ridiculous some of the marketing tactics used in everyday life are. I think this is a pretty good illustration for dentistry.

There are a lot of free whitening, free exams, and free "whatever" for new patients. I think it is very important that whatever we offer to new patients is offered to every other patient we see. Existing patients are extremely important to us.

So here is our marketing plan: As an existing patient, refer a patient to our practice who comes in for a comprehensive examination, necessary x-rays and the appropriate cleaning and you will receive a gift card for one of 5 local businesses.

Thanks to our existing patients! We appreciate you and the friends and family you refer to our practice!

Boise Dentist Blog

How an Ally Bank commercial applies to dental marketing