Boise Dentist Blog
The professional blog of Doctors Dan Bruce, Steve Bruce, Rosa Pothier and Rob Ririe
Dentistry as a commodity
I had a conversation with a friend the other day regarding the public view of dentistry as a commodity. There is an idea that every dentist has been to dental school, has a license to practice dentistry and can drill and fill the needed cavities. Therefore, he reasoned, it makes sense to choose on price. I would compare that to buying a box of Cheerios at either Walmart or Albertson's--you get the same product, you just pay more at Albertson's. But there are a lot of differences in dentists. Here are a few instances:
- Continuing education - After dental school, there a many courses for dentists in various subjects
- Areas of interest - Every dentist has certain aspects of dentistry that they enjoy. The focus may be on cosmetics, pediatrics, dentures or any other area. For example, we offer sedation dentistry.
- Equipment and Technology - Digital cameras, digital x-rays, and many other technological advances can, in my opinion, improve the quality and esthetics of care.
- Personality - The personality and treatment philosophies of the patient and doctor should be aligned.
- Location - Being close to work or home can save time and money.
- Communications - E-mail reminders for appointments are a new advance we have used to help patients.
- Insurance - Being on your insurance plan can save money. But it may not and seeing a dentist not on your plan because they feel a good job is worth looking into your coverage and finding out what it really costs to see any particular practice.
These and many other factors can influence your choice of a dentist. I am of the opinion that trust is the most important factor. If you like and trust the dentist and staff, you will be more likely to stay involved in your oral health care.